DEFINING YOUR BUYER PERSONAS:
A 5 STEP GUIDE + WORKSHEET
Analyzing your buyer’s persona allows local business owners to create a marketing and sales strategy built around their objectives, day-to-day challenges and ‘pain points.
Download this guide + worksheet for FREE to better understand your customers and do a more efficient job of appealing to their specific desires.
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BUYER PERSONA STATISTICS THAT PROVE ITS IMPORTANCE TO YOUR BUSINESS
- 82% of the companies that used buyer personas were effective in creating quality value propositions.
- 90% of the companies that use personas claim to understand their audience well.
- 14% proven increase in clickthrough rate on the content delivered in emails.
- 10% hike in email conversion rate directly impacting financial results.
- 55% boost in organic search traffic with SEO strategy.
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